Fractional Chief Marketing Officer (CMO) [USA]

This is a remote position.

Fractional Chief Marketing Officer (CMO)
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Company: Vulcury LLC

Location: US

Engagement: Fractional / Part-time (scope-based; potential to expand)

Reporting Line: CEO (based in California, United States)

Compensation: Competitive, commensurate with experience and scope

### About Vulcury

Vulcury LLC is a venture studio and growth advisory firm that builds, incubates, and scales businesses across a diverse set of industries, while also supporting select external growth engagements. The firm operates a centralised growth function that spans:

• Internally incubated companies at varying stages of maturity
• Client engagements across multiple sectors
• Research- and content-driven initiatives related to financial markets and investment themes

While a meaningful portion of Vulcury’s current work supports manufacturers and industrial businesses through its subsidiary TrustBridge, the broader growth mandate includes technology-enabled services, professional services, and investment-related research and publishing efforts.

### Role Overview

Vulcury is seeking a Fractional Chief Marketing Officer (CMO) based in Sydney to provide senior marketing leadership across its multi-industry portfolio of businesses and engagements.

This role is well-suited for an experienced marketing executive who is comfortable operating across different verticals, business models, and audience types—including B2B services, industrial and manufacturing ecosystems, and financial or investment-oriented content and platforms.

The Fractional CMO will work closely with a CEO based in California, collaborate with senior leaders across Vulcury’s subsidiaries, and oversee a primarily India-based execution team responsible for day-to-day growth activities across channels.

This is a hands-on leadership role, requiring active involvement in strategy, prioritisation, review, and refinement—not merely high-level advisory input.

### Key Responsibilities

#### Marketing Strategy & Leadership

• Define and refine marketing strategies across multiple businesses, industries, and engagement types.
• Establish clear growth priorities, sequencing, and success metrics across initiatives.
• Balance near-term demand generation with longer-term brand and authority building.

#### Channel Oversight & Execution

Provide senior-level oversight and guidance across a broad mix of channels, including:

• Paid social and digital advertising
• SEO and website optimization
• Content marketing and thought leadership (blogs, long-form articles, research-driven content)
• Email campaigns, lifecycle marketing, and SDR-support workflows
• Webinars, podcasts, and virtual events
• Media creation and multi-platform distribution

These efforts may support:

• Operating businesses within the Vulcury portfolio
• External client growth engagements
• Investment research, commentary, and financial thought leadership initiatives

#### Team Leadership (India-Based)

• Lead and mentor a distributed marketing and growth team based primarily in India.
• Translate strategic objectives into clear, executable work streams.
• Ensure quality, consistency, and performance across channels and verticals.

#### Cross-Functional & Cross-Regional Collaboration

• Interface directly with the U.S.-based CEO and senior leadership on priorities and performance.
• Coordinate with product, sales, research, and operations leaders to ensure alignment.
• Adapt messaging and channel strategy to different buyer types, sales cycles, and audiences.

#### Industry-Specific Context (As Relevant)

• Support initiatives related to manufacturing, supply chain, and industrial services where applicable.
• Contribute to growth and content strategies related to financial investments, markets, and research-driven products.
• Adjust marketing approaches to suit technical, regulated, or high-trust environments.

### Engagement Details

• Structure: Fractional / part-time, scope-based
• Location: Sydney, Australia (remote-friendly with cross-time-zone collaboration)
• Travel: Occasional travel may be beneficial but is not required

### Benefits

### Why This Role

• Fractional flexibility: Senior-level influence without full-time constraint.
• Industry breadth: Exposure to multiple sectors, audiences, and growth challenges.
• Global collaboration: Work at the intersection of U.S.-based leadership and India-based execution.
• Substantive impact: Direct ownership of strategy, prioritisation, and execution quality.
• Expandable scope: Opportunity to deepen or broaden engagement as Vulcury scales.