Fractional Head of Growth & Brand Evangelist — SaaS Startup Launch

About ShopHawk

ShopHawk is preparing to launch a new SaaS platform in less than two months. We are looking for a proven SaaS go\-to\-market and growth leader who can help us launch, position, market, and scale the company.

This is a senior role for someone who has already helped launch or grow SaaS products. We are not looking for a general social media manager, junior marketer, or agency salesperson.

Role Overview

We are hiring a Fractional Head of Growth \& Brand Evangelist to lead ShopHawk’s SaaS launch strategy, go\-to\-market execution, customer acquisition plan, messaging, and public\-facing brand presence.

The right person understands how SaaS companies actually grow — including positioning, customer segmentation, demand generation, conversion funnels, onboarding, activation, retention, and revenue growth.

This person must be both strategic and hands\-on. You should be able to build the plan, execute the plan, manage campaigns, work with founders, and represent the brand publicly through content, video, webinars, podcasts, social media, and customer\-facing conversations.

Minimum Qualifications

Applicants must meet these minimum qualifications to be considered:

• 5\+ years of marketing, growth, or go\-to\-market experience
• Direct SaaS experience is required
• Proven experience launching or scaling at least one SaaS product
• Experience working with early\-stage startups or founder\-led companies
• Strong understanding of SaaS metrics including MRR, ARR, CAC, LTV, churn, activation, conversion rate, retention, and demo/trial funnels
• Experience creating or leading go\-to\-market strategy
• Ability to show real examples of SaaS growth, launch campaigns, landing pages, funnels, messaging, or revenue results
• Comfortable being public\-facing on video, webinars, social media, podcasts, customer interviews, or launch events

Applicants who do not meet these requirements will not be reviewed.

Responsibilities

• Develop and execute ShopHawk’s SaaS go\-to\-market strategy
• Build a launch plan for the next 60 days
• Define the ideal customer profile, target audience, buyer personas, and market positioning
• Create or improve ShopHawk’s messaging, value proposition, website copy, landing pages, and sales materials
• Develop customer acquisition strategies across LinkedIn, content, paid ads, partnerships, email, outbound support, webinars, and community channels
• Build and manage the lead generation funnel
• Help create demo, trial, onboarding, and conversion strategies
• Work directly with the founders on brand voice, market positioning, and launch execution
• Represent ShopHawk as a public\-facing brand voice when needed
• Appear in or help lead videos, webinars, podcasts, social content, interviews, and customer\-facing campaigns
• Track and report on KPIs including leads, demos booked, trial signups, conversion rates, CAC, activation, retention, and revenue impact
• Manage or coordinate freelancers, designers, content creators, ad specialists, or agencies as needed
• Create a repeatable growth system after launch

Required Experience

You must have experience in most of the following:

• SaaS marketing
• B2B SaaS growth
• Go\-to\-market strategy
• Product positioning
• Launch strategy
• Demand generation
• Lead generation
• Conversion funnels
• Email marketing
• CRM or marketing automation
• Founder\-led growth
• Content strategy
• LinkedIn growth
• Webinars or live demos
• Paid or organic acquisition channels
• Startup marketing
• Brand storytelling
• Public\-facing brand representation

Strongly Preferred

• Experience as a Fractional CMO, Head of Growth, VP of Marketing, SaaS Growth Lead, or GTM Consultant
• Experience launching a SaaS product from pre\-launch to first customers
• Experience growing MRR or ARR
• Experience building waitlists, beta launches, demo funnels, free trials, or early user acquisition campaigns
• Existing SaaS/startup network
• Ability to work quickly with limited structure
• Comfortable being measured by outcomes, not activity

Who Should Not Apply

Please do not apply if your experience is mainly limited to:

• Basic social media posting
• Graphic design only
• Influencer marketing only
• General branding without SaaS growth experience
• Agency sales without hands\-on execution
• Entry\-level digital marketing
• No SaaS experience
• No examples of measurable results
• No public\-facing or content presence

We are looking for a proven SaaS growth leader, not a general marketing assistant.

Application Requirements

To be considered, applicants must submit:

• A short summary of SaaS products you have helped launch or grow
• Specific results you achieved, such as users, leads, demos, trials, MRR, ARR, conversion rate, or customer growth
• Examples of go\-to\-market, launch, funnel, messaging, or campaign work
• Links to public\-facing content if available, such as LinkedIn, videos, webinars, podcasts, or brand content
• A brief explanation of how you would approach launching a SaaS product in under 60 days

Applications without SaaS experience, measurable results, or relevant examples will not be reviewed.

Pay: $89,738\.11 \- $108,071\.70 per year

Benefits:

• Flexible schedule

Application Question(s):

• How many SaaS products have you helped launch or scale?
• Name one SaaS product you helped grow and describe your role.
• Are you comfortable being a public\-facing brand representative?
• What SaaS metrics do you track most closely and why?

Work Location: Hybrid remote in Brentwood, CA 94513