Fractional Chief Marketing Officer

Job Overview
We are seeking a dynamic and strategic Fractional Chief Marketing Officer to lead and elevate our marketing initiatives across multiple channels. This role offers a unique opportunity to shape brand growth, develop innovative marketing strategies, and drive revenue through targeted campaigns. As a key executive partner, you will bring your expertise in digital marketing, content creation, and performance analytics to craft compelling brand stories that resonate with diverse audiences. This position is ideal for a motivated marketing leader eager to make a significant impact while working flexibly across various projects and organizations.

Duties

• Develop and execute comprehensive multichannel marketing strategies that align with business goals, including digital, social media, content marketing, and print advertising.
• Lead the creation and management of marketing campaigns utilizing SEO, Google AdWords, Facebook Advertising, and marketing automation tools to maximize reach and engagement.
• Oversee the development of engaging content across platforms such as WordPress websites, email marketing campaigns, and social media channels to boost brand visibility.
• Conduct thorough market research to identify target audiences, industry trends, and competitive insights that inform strategic decision\-making.
• Manage advertising sales initiatives by designing compelling proposals and negotiating partnerships to expand brand presence.
• Analyze campaign performance using Google Analytics and other analytics tools to optimize ROI and refine marketing tactics continuously.
• Collaborate with product management teams to align marketing efforts with product launches and enhancements in the e\-commerce space.
• Budget for marketing activities effectively, ensuring resource allocation maximizes impact while maintaining cost efficiency.
• Lead creative development using Adobe Creative Suite for visual assets that support branding efforts across digital and print media.

Skills

• Proven expertise in SEO, social media marketing, digital marketing, and performance marketing techniques.
• Strong knowledge of multichannel marketing strategies including email marketing, content marketing, print advertising, and advertising sales.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content creation; familiarity with HTML for website updates.
• Experience with WordPress website management and familiarity with Google Analytics for data\-driven decision\-making.
• Skilled in research methodologies to gather market insights and customer preferences effectively.
• Excellent copywriting skills for creating compelling messaging tailored to B2B audiences across various platforms.
• Ability to manage budgets efficiently while delivering measurable results through Google AdWords and Facebook Advertising campaigns.
• Familiarity with marketing automation tools to streamline campaigns and nurture leads effectively.
• Strong understanding of e\-commerce strategies to enhance online sales performance.
• Effective sales skills for developing advertising proposals and building strategic partnerships. Join us as a Fractional Chief Marketing Officer, where your innovative ideas will shape our brand’s future! This role offers the chance to lead impactful marketing initiatives that drive growth while enjoying the flexibility of a fractional position—perfect for a passionate leader ready to make a difference!

Pay: From $50,000\.00 per year

Work Location: Hybrid remote in Livingston, NJ 07039