Payne Law Firm, P.C.

Fractional Chief Marketing Officer (CMO) – B2C Personal Injury

Houston, TX, USFractional CMO

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About This Role

Payne Law Firm is a growing personal injury law firm focused on helping injured individuals and their families secure the compensation they deserve. The firm seeks a strategic Fractional Chief Marketing Officer to lead consumer-focused marketing, drive qualified case leads, and strengthen the firm’s brand in a highly competitive market.Responsibilities

Develop and own a B2C marketing strategy to consistently generate high-quality personal injury leads (motor vehicle, premises liability, workplace injuries, etc.).
Plan and oversee multi-channel marketing: SEO, PPC/Google Ads, LSAs, social media, TV/radio/outdoor, and referral campaigns.
Optimize the firm’s website, landing pages, and intake funnels to maximize conversions from calls, chats, and form submissions.
Manage marketing budget, vendors, and agencies; negotiate contracts and hold partners accountable to performance KPIs.
Implement tracking and analytics to measure cost per lead, cost per signed case, and overall marketing ROI.
Guide brand positioning, messaging, and creative to build trust, authority, and visibility in the local market.
Collaborate closely with attorneys and intake staff to align marketing promises with client experience and case selection goals.
Provide executive-level reporting and recommendations to the firm’s partners on growth opportunities and marketing risks.

Qualifications

2+ years of marketing experience, including leadership responsibility for strategy and budget.
Proven success in B2C lead generation, preferably in legal, healthcare, or other high-intent, service-based industries.
Strong grasp of digital marketing for local services: SEO, PPC, LSAs, reviews/reputation, and conversion optimization.
Experience working with or within law firms or other professional services is strongly preferred.
Highly analytical, with experience setting up and interpreting marketing dashboards and KPIs.
Excellent communication skills and ability to collaborate with attorneys, intake teams, and external vendors.

Job Types: Contract, Part-time

Work Location: In person