About This Role
About Learntastic
=====================
Learntastic is a fast\-growing, AI\-driven learning platform focused on delivering professional training and certification programs across multiple high\-demand categories. We are scaling aggressively through both organic and inorganic growth, including partnerships, acquisitions, and category expansion.
We are looking for a Fractional CRO to build and scale our revenue engine in the US market.
Role Overview
=================
This is a hands\-on, execution\-focused leadership role responsible for driving revenue across B2C, B2B, and bid\-based (RFP/RFI) channels. The ideal candidate will bring deep experience in scaling revenue for e\-learning, EdTech, or digital learning platforms in the US market, along with strong expertise in performance marketing, enterprise sales, partnerships, and bidding.
Location: Remote (Only US based Candidate)
Key Responsibilities
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### 1\. Revenue Strategy \& Execution
- Own and execute the end\-to\-end revenue strategy for the US market
- Drive growth across B2C, B2B, and bid\-based channels
- Identify and unlock new revenue channels (affiliates, partnerships, marketplaces)
### 2\. Performance Marketing \& Funnel Optimization
- Oversee paid acquisition (Google, Meta, Bing) and ROI optimization
- Improve conversion rates across landing pages and checkout flows
- Optimize CAC, LTV, and overall funnel performance
### 3\. B2B Sales \& Partnerships
* Build and scale partnerships with:
+ Training providers
+ Staffing agencies
+ Enterprise clients
* Develop outbound and inbound sales strategies
### 4\. Bids / RFP / Enterprise Contracts
* Lead strategy and execution for RFPs, RFIs, and bid submissions
* Identify and pursue opportunities across:
+ Government contracts
+ Enterprise training programs
+ Institutional partnerships
* Improve win rates through pricing, positioning, and proposal optimization
### 5\. Product Monetization
- Define pricing, bundling, and upsell strategies
- Improve average order value (AOV) and retention
- Launch subscription and enterprise pricing models
### 6\. Analytics \& Reporting
- Establish revenue dashboards and KPIs
- Track CAC, LTV, conversion rates, and channel performance
- Use data to drive continuous optimization
Ideal Candidate
===================
- 8–15\+ years in revenue leadership as CRO
- Strong experience in the US e\-learning / EdTech market (preferred)
Proven track record of scaling revenue from $10M* $20M\+
* Experience with enterprise sales and RFP/bid processes
* Deep understanding of performance marketing \+ partnerships \+ sales funnels
* Comfortable working in a hands\-on, fast\-paced environment
Compensation Structure
==========================
### Base (Monthly Retainer)
- $2,500 – $4,000/month
### Performance\-Based Commission
- % of incremental revenue growth
- Commission on B2B deals closed
- Commission on RFP/bid wins
- Milestone\-based bonuses
Strong upside aligned with performance and revenue outcomes
Why Join
============
- High\-growth, execution\-focused environment
- Direct access to leadership and strategic decisions
- Opportunity to build and own the US revenue engine
- Exposure to B2C, B2B, and enterprise/government revenue streams
- Significant upside through performance\-based earnings
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