About This Role
Are you a bourbon enthusiast and troublemaker? Join our GROWING TEAM at Good Trouble Bourbon and help drive sales and brand recognition at our rapidly growing company.
Mission
Turn Good Trouble into a daily, unavoidable cultural presence through powerful storytelling across platforms.
What This Role Really Does
This person ensures:
- The brand shows up every day, everywhere, with intention
- The story is felt, not just told
Key Outcomes
- Build a high\-output content engine (daily/weekly cadence)
- Scale Dee as a category\-defining founder voice
- Drive organic reach, engagement, and cultural relevance
- Create signature content series (Blues, leadership, legacy)
Core Responsibilities
* Own content strategy across:
* + LinkedIn (thought leadership)
+ Instagram (brand \+ lifestyle)
+ Email/newsletter (conversion \+ depth)
+ TikTok (engagement \+ lifestyle)
+ Video (short\-form \+ long\-form)
* Build and manage:
* + Content calendar (90\-day rolling)
+ Creative team (design, video, copy)
* Develop:
* + Campaigns (Trouble in Blues, Pour With Purpose)
+ Founder storytelling platform (“Courage by Design” integration)
* Track and optimize engagement \+ conversion
Ideal Profile
- Background in:
- + Media, storytelling, or brand content
- Has built audience\-driven brands or personalities
- Understands algorithm \+ emotion \+ narrative
- Can balance luxury \+ authenticity
Inspired by legendary troublemakers like civil rights icon John Lewis who urged us to get into “good trouble, necessary trouble”, Good Trouble bourbon is an award\-winning Kentucky Straight Bourbon Whiskey crafted at the historic DSPY\-KY\-10, the 10th oldest bourbon distillery in Kentucky, dating back to 1885\.
*Good Trouble Bourbon is committed to creating a diverse environment and is proud to provide equal employment opportunities in all employment practices. We will honor your experiences, perspectives, and unique identity.*