Interim Head of Digital Marketing

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Duration: 8 months

Key Responsibilities:

Leadership: Team Oversight

• Provide high-level oversight of the digital marketing team across all functional areas: paid media, website management, Marketo email strategy, and corporate/executive social media
• Support the team with approvals, stakeholder management, and navigating organizational challenges
• Serve as the senior point of contact for digital marketing during the absence period, representing the team in cross-functional meetings and leadership discussions
• Balance strategic oversight with operational support — staying close enough to the work to guide it effectively without becoming an execution bottleneck
• Foster a collaborative relationship with the Digital team, bridging gaps in alignment and process between Marketing and Digital

CMS Migration

• Serve as the primary driver of the CMS migration from a marketing perspective, building structure and momentum around an initiative that has stalled at the vendor evaluation stage
• Lead the platform evaluation and selection process, assessing options including Adobe AEM, WordPress, dotCMS, Contentful, Storyblok, and Contentstack against business requirements, team capabilities, and long-term sustainability
• Develop and execute a structured migration roadmap, including the content audit and site cleanup work that must precede any platform transition
• Lead the content audit and remediation effort — identifying outdated, redundant, and poorly structured content, and establishing governance for what gets cleaned, cut, or migrated
• Define the evaluation criteria for the CMS decision, ensuring the team’s capacity to manage and maintain the chosen platform is a key consideration alongside feature sets
• Collaborate closely with the Digital team throughout the migration process, providing direction and structure where none currently exists
• Manage vendor relationships and coordinate with external partners and agencies as needed

Ongoing Program Oversight

• Maintain visibility and quality standards across paid media campaigns, providing strategic direction and approval support
• Oversee the corporate email strategy in Marketo, ensuring programs remain on track and aligned with broader marketing objectives
• Provide guidance on corporate and executive social media activity, ensuring brand consistency and strategic alignment
• Ensure all digital marketing activities maintain compliance with corporate brand standards and regulatory requirements appropriate to a financial services organization

Must-Have Skills:

• 7+ years of digital marketing experience, with at least 3 years in a leadership or management role
• Demonstrated experience leading a CMS migration or major website platform transition from evaluation through execution
• Experience leading content audits, site remediation, and content governance initiatives
• Experience working with Marketo or comparable enterprise email marketing platforms
• Demonstrated ability to lead and build confidence in teams that are taking on new, unfamiliar work for the first time
• Strong cross-functional collaboration skills, with experience aligning teams that have historically worked in silos
• Excellent stakeholder management and communication skills, with the ability to navigate a large, complex corporate environment

Nice-to-Have Skills:

• Experience with headless CMS architecture and its implications for content teams
• Familiarity with digital marketing in a B2B or corporate communications context
• Change management experience, particularly in building process and governance where little exists
• Experience stepping into interim or contract leadership roles and ramping quickly.
• Financial services or highly regulated industry experience.

FP Inc. is committed to creating an inclusive environment where all team members and clients feel like they belong. In accordance with the requirements set out in the Employment Standards Act, FP Inc. hereby declares that AI is utilized in the screening process for this position. The hourly compensation range for this role is $80/hr -$98/hr. We seek applicants with a wide range of abilities, and we provide an accessible candidate experience. We advocate for you and welcome anyone regardless of race, colour, religion, national origin, sex, physical or mental disability, or age.