This Vice President Of Sales And Marketingnational Util position at Compass Metering Solutions has been filled. Here's what you should know about similar Fractional VP of Sales roles in the market.
A Fractional VP of Sales is a senior sales executive who builds and leads the sales function on a part-time basis. They design the sales playbook, hire and coach reps, set quotas and compensation plans, manage pipeline forecasts, and are accountable for revenue targets. Most work 15-25 hours per week as a member of the executive team.
A typical week includes one-on-ones with sales reps, pipeline review and forecast meetings, strategic deal coaching, candidate interviews for open roles, leadership team alignment on revenue targets, and direct involvement on top-strategic accounts. Most fractional VPs of Sales handle 2-3 clients at 15-25 hours each, with effort spiking around quota close cycles and hiring rounds.
B2B companies in the $1M-$15M ARR range transitioning from founder-led sales to a scalable team. Common when the company has working demand generation and proven product-market fit but needs experienced sales leadership to hire reps, install pipeline discipline, and hit growth targets. Also common as interim leadership while a company runs a search for a full-time VP of Sales.
Fractional VP of Sales is one of the largest fractional segments by volume because every B2B company needs sales leadership at some point in its growth. The model has become especially common as companies recognize that the right VP of Sales for $1M ARR is rarely the right VP for $20M ARR. Bringing in a fractional leader for a specific stage lets companies match experience to need, then transition to a different leader as the business scales.
Marketing leadership covers brand strategy, demand generation, content, paid media, and marketing operations.
Fractional VPs of Sales typically have 12-20 years of B2B sales experience including prior VP Sales or CRO roles at multiple companies. Backgrounds include leading sales at SaaS startups through Series A-C, enterprise sales leadership at larger software companies, and building sales teams from scratch at funded ventures. The transition to fractional usually happens after one or two successful full-time VP tenures.
Searching for a remote fractional vp of sales role narrows the field less than you might think, because most of these engagements are remote by design. The executive plugs into your stack, your data, and your leadership team over video. On-site days, when they happen, cluster around fundraising, audits, or board reviews.
| Remote engagement | Typical range |
|---|---|
| Hourly rate | $175-$350/hr |
| Monthly retainer | $7,000-$15,000/mo |
| Weekly hours | 15-25 hrs/week |
| Location | Remote / remote-first, occasional travel |
| Time zone | Most US clients want 3+ overlap hours |
When you search remote fractional vp of sales listings, read the time-zone line before the title. A US company that wants three or more overlap hours rules out a lot of offshore candidates, and a posting that says 'remote, US' usually means W-2 or 1099 in a US state rather than truly anywhere. Rates hold steady across geographies for remote work, so $175-$350/hr is the band to expect whether the company is in San Francisco or Tulsa.
When hiring a fractional vp of sales, look for candidates who have done the specific work your company needs, not just general leadership experience. The best fractional executives have built the systems and processes you need at similar-stage companies.
Ask for references from companies at your stage and size. A fractional executive who excelled at a Fortune 500 may not be the right fit for a 20-person startup, and vice versa. Industry experience matters less than stage experience in most fractional engagements.
Set clear deliverables and timelines upfront. Fractional engagements work best when both sides agree on specific outcomes, weekly time commitment, and how success will be measured. Avoid open-ended advisory arrangements without concrete goals.
A Fractional VP of Sales is a senior sales executive who builds and leads the sales function on a part-time basis. They design the sales playbook, hire and coach reps, set quotas and compensation plans, manage pipeline forecasts, and are accountable for revenue targets. Most work 15-25 hours per week as a member of the executive team.
Typical Fractional VP of Sales compensation ranges from $175-$350/hr hourly or $7,000-$15,000/mo on a monthly retainer. Rates vary based on industry, company stage, scope of work, and the executive's experience level.
Most Fractional VP of Sales engagements run 15-25 hrs/week per week, with typical engagement durations of 6-12 months. Hours can flex based on project demands, with some periods requiring more intensive involvement.
B2B companies in the $1M-$15M ARR range transitioning from founder-led sales to a scalable team. Common when the company has working demand generation and proven product-market fit but needs experienced sales leadership to hire reps, install pipeline discipline, and hit growth targets. Also common as interim leadership while a company runs a search for a full-time VP of Sales.
Key skills for a Fractional VP of Sales include: Sales strategy and playbook design, Pipeline development and forecasting, Sales team hiring and coaching, Compensation plan design, CRM and sales-tools fluency (Salesforce, HubSpot, Outreach), CAC management and sales efficiency. The right mix depends on your company's specific needs and stage.
Most Fractional VP of Sales engagements are remote or remote-first. The work runs over video, shared dashboards, and a weekly standing call, so the executive rarely needs to be on-site. On-site days, when a company asks for them, usually cluster around board meetings, fundraising, or annual planning. Remote rates hold steady at $175-$350/hr, the same band as in-person work.
