About This Role
About TeamFloral TeamFloral is a digital marketing membership organization serving independent floral shop owners across the country. We provide our members with the tools, strategy, and support they need to grow their businesses online. We have a lean internal team and are ready to invest in the marketing leadership that will take us to the next level.
The Opportunity We’re looking for an experienced Fractional Director of Marketing to come in, assess where we are, and tell us where we need to go. This engagement has two phases:
Phase 1 — Audit \& Roadmap Conduct a thorough audit of our current marketing efforts and deliver a clear, prioritized marketing roadmap aligned with our growth goals. This includes assessing our current team capacity, channel performance, branding, messaging, and gaps — and recommending what we need to execute effectively, including any staffing or resource recommendations.
Phase 2 — Ongoing Fractional Advisory Once the roadmap is established, transition into an ongoing advisory role, providing strategic direction and oversight as we execute against the plan.
What You’ll Own
- Full audit of current marketing: channels, branding, messaging, performance, team capacity, and gaps
- A prioritized marketing strategy and execution roadmap
- Recommendations on staffing, tools, and resources needed to execute
- Lead generation strategy — identifying the highest\-value channels for attracting new floral shop owner members
- Member retention strategy, in coordination with our customer success function
- Evaluation of potential new product or service launches from a marketing perspective
- Ongoing strategic direction and advisory after Phase 1
What We’re Looking For
- Proven experience leading marketing strategy independently, without heavy oversight
- Background in B2B, membership, subscription, or similar business models preferred
- Demonstrated success with lead generation and demand generation
- Ability to assess an organization’s marketing function holistically — people, channels, and strategy
- Prior fractional or consulting experience strongly preferred
- Strong communicator who can translate strategy into clear direction for a lean team
Job Type: Full\-time
Pay: $3,000\.00 \- $6,000\.00 per month
Shift:
- 8 hour shift
- Day shift
Work Location: Remote