Fractional CMO (Equity position / no initial salary)

Fractional CMO – SmartLandlord Italy

Italy (Milan, Rome or remote) · Part-time (1–2 days/week) · Equity (20-30%) + revenue share

About SmartLandlord

SmartLandlord is an all-in-one SaaS platform for private landlords and property investors. It covers the full investment cycle: valuing a property, analysing returns, cash flow and financing, and managing tenants, contracts, payments and documents day to day. A built-in AI agent knows each user’s portfolio, answers their questions and carries out tasks for them. The platform is live in Germany, Austria, Switzerland and Spain, and the Italian version is ready: www.smartlandlord.it.

The role

We’re building a local founding team in Italy. You’ll own marketing and partner acquisition for the Italian market, as a partner in the business rather than an agency or consultant.

What you’ll do

• Define positioning and the funnel for Italian landlords, from small private owners (2–20 units) to professional investors
• Set up and test acquisition channels: SEO and content in Italian, Google and Meta ads, social media and communities
• Build a partner channel with agenzie immobiliari, property managers, commercialisti, CAF and amministratori di condominio
• Turn free-tool users into paying subscribers
• Track and report on KPIs such as CAC, conversion, churn and MRR
• Work with the local CEO and the central product team on pricing and the offer

What we’re looking for

• Proven B2C or SaaS marketing experience in Italy, ideally in PropTech, real estate or fintech
• Hands-on: you design the strategy and run the campaigns yourself
• A network in the Italian real estate sector is a strong plus
• Experience working with startups or as a fractional or interim marketing lead
• Native Italian and professional English

What we offer

• A share of the revenue and equity in the Italian company, instead of a fixed salary
• A working product with no development costs on your side: the platform, tech and central SEO are covered by the holding
• Real ownership of marketing decisions in your market
• Flexible, part-time setup that fits alongside other fractional work
• The chance to help build a European platform from an early stage

Interested?

Send a short message to Stefan Döpper, Co-founder, SmartLandlord Europe

[email protected] · linkedin.com/in/stefan-doepper

Please include:

1. The campaigns or channels you’ve built, and the results
2. How you’d get the first 100 paying landlords in Italy (one page max)