Fractional Retail & B2B Expansion Lead (Contract / Part-Time)

Smart Carts of Maine is one of the country's leading manufacturers of (1\) premium garden carts and utility carts, and (2\) premium cedar raised garden beds, planters, and outdoor furniture. Our products are sold direct\-to\-consumer and are increasingly gaining traction with professional users such as landscapers, garden centers, and institutional buyers.

Our products can be viewed on the below websites:

www.smartcarts.com

www.infinitecedar.com

We are seeking an experienced, hands\-on operator to help us build and execute growth through pallet programs targeting landscapers, garden centers, equestrian supply stores, marinas, and instructional buying channels— without adding heavy overhead or management layers.

Role Summary

We are hiring a fractional, part\-time Retail \& B2B Expansion Lead to own and execute our expansion into:

• Regional garden center chains
• Landscaper / contractor programs
• Select institutional buyers (equestrian supply stores, marinas, parks, campuses, etc.)

This is a builder role, not a “strategy\-only” position. You will be responsible for developing the programs, opening accounts, and creating repeatable processes that allow Smart Carts to scale without the founder becoming a bottleneck.

The role is ideal for someone who has:

• Led retail or B2B expansion at a small\-to\-mid\-sized consumer or durable goods company
• Strong relationships or experience with independent garden centers, regional chains, or pro customers
• A bias toward execution, not bureaucracy

Responsibilities

Retail Expansion

• Identify and prioritize regional garden center chains and independent store groups
• Lead outreach, pitch meetings, and line reviews
• Develop pilot programs (10–50 store tests)
• Negotiate wholesale pricing, terms, and seasonal buy\-ins
• Coordinate forecasting and launch timelines with internal operations

Landscaper \& Contractor Programs

• Design and launch a landscaper / pro customer program
• Define pricing tiers, minimums, and reorder cadence
• Build a simple outbound and inbound sales process
• Close initial anchor accounts and create repeatable playbooks

Program \& Process Development

• Help define a small number of “program SKUs” optimized for B2B and retail
• Build simple tools: pitch decks, one\-pagers, pricing sheets, reorder workflows
• Create a clear handoff process so accounts can be managed efficiently over time

Collaboration

• Work directly with the founder and operations team
• Provide clear feedback on pricing, packaging, and product\-market fit
• Recommend where additional investment (inventory, tooling, marketing) is justified by demand

What This Role Is *Not*

• Not a big\-box national account executive role (yet)
• Not a people\-management role
• Not a strategy\-only advisory role
• Not a commission\-only sales job

This is a hands\-on growth operator role.

Time Commitment

• 10–20 hours per week, flexible
• Remote\-friendly with potential occasional travel for key accounts (if needed)

Compensation Structure

We are intentionally designing this role to be affordable, performance\-aligned, and motivating.

Path to expanded role as volume grows (optional, not promised or required)

Ideal Background

• 7\+ years in retail sales, wholesale, or B2B expansion
• Experience with:
• Garden centers, outdoor products, tools, equipment, equestrian product sales, or durable consumer goods
• Regional retail chains and/or pro customer sales
• Comfortable selling products in the $200–$600 retail price range
• Entrepreneurial mindset; comfortable working without a large support team

Why This Role Is Attractive

• Real ownership of a growth function at an inflection point
• Direct impact on company scale and strategy
• High autonomy
• No corporate politics
• Clear upside if programs succeed
• Opportunity to grow with the business if mutually desired

Pay: $3,000\.00 \- $5,000\.00 per month

Benefits:

• Work from home

Application Question(s):

• Please provide a short note on your experience with retail, garden centers, or B2B programs
• Please share examples of accounts or channels you have helped launch or scale
• Please confirm that you are interested in a fractional / part\-time role

Experience:

• Sales: 5 years (Required)

Work Location: Remote