About This Role
Company: Learntastic
Location: Remote \- United States only
Commitment: Part\-time / Fractional, \~20 hours per week
Compensation: $5,000–$7,000 per month (DOE)
Reports to: CEO / Founder
About Learntastic
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Learntastic is on a mission to make learning engaging, accessible, and effective. We're looking for a hands\-on, strategic marketing leader to help us sharpen our brand, grow our audience, and drive measurable growth — without the cost of a full\-time executive hire.
The Role
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We're seeking an experienced Fractional CMO to own our marketing strategy and execution on a part\-time basis. This is an ideal role for a senior marketing leader who wants the strategic scope of a CMO position with the flexibility of a fractional engagement. You'll work closely with the founder/CEO and a small internal team (and/or outside contractors/agencies) to set direction, prioritize initiatives, and drive results.
What You'll Do
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* Strategy \& Leadership
+ Develop and own the overall marketing strategy aligned with company goals and growth stage
+ Define target audience segments, positioning, and messaging
+ Set marketing budget priorities and allocate resources for maximum ROI
* Brand \& Content
+ Guide brand voice, visual identity, and messaging consistency across channels
+ Oversee content strategy (blog, video, social, email) to build audience trust and engagement
* Growth \& Demand Generation
+ Lead customer acquisition strategy across paid, organic, and lifecycle channels
+ Identify and prioritize highest\-leverage growth channels for the current stage of the business
+ Set and track KPIs (CAC, LTV, conversion rates, funnel metrics)
* Team \& Vendor Management
+ Manage relationships with agencies, freelancers, or in\-house marketing hires
+ Provide direction and feedback to contractors handling execution (design, ads, SEO, etc.)
* Reporting \& Optimization
+ Establish reporting cadence and dashboards for marketing performance
+ Present regular updates to leadership on progress against goals
+ Continuously test, learn, and optimize campaigns
What We're Looking For
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- 8\+ years of marketing experience, including senior/leadership roles (VP, Director, or CMO level)
- Required: Proven marketing leadership experience in EdTech and/or SaaS (B2B or B2C) — please only apply if you have direct experience in one or both of these spaces
- Demonstrated success transitioning organizations from paid\-acquisition dependency to sustainable organic growth (SEO, content, community, referral, etc.)
- Strong grasp of both brand marketing and performance marketing
- Comfortable being hands\-on — this role blends strategy with execution, especially in a lean team environment
- Experience managing agencies, freelancers, or small marketing teams
- Data\-driven approach with fluency in marketing analytics tools
- Excellent communication skills; able to work autonomously and report clearly to leadership
- Must be based in the United States and authorized to work in the U.S.
- Available for \~20 hours/week with flexibility to align with team working hours
Nice to Have
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- Experience scaling an early\-stage or bootstrapped company
- Existing network of trusted freelancers/agencies for design, paid media, SEO, etc.
Compensation \& Terms
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- Rate: $5,000–$7,000/month, commensurate with experience
- Hours: \~20 hours/week (flexible schedule)
- Engagement type: Contract / fractional (1099\), not a full\-time employee role
- Location: Remote, U.S.\-based candidates only
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