Fractional Head of Marketing - US

Location: NYC / Hybrid

Contract: Fractional (3 days per week with initial contract period of 3 months, with option to extend)

Reports to: US SVP

Hourly Rate: $80 \- $100 per hour

Role Purpose\-

This role is responsible for translating the needs of the US market into brilliant marketing execution. Working closely with Commercial, Global Brand and Creative, this person will own the US marketing calendar, develop clear briefs, coordinate agencies and ensure campaigns are delivered consistently and effectively across every customer touchpoint.

Rather than creating campaigns, this role is responsible for ensuring the right work gets created, by the right partners, at the right time.

Key Responsibilities\-

US Marketing Planning

• Own the integrated US marketing calendar across retail, DTC, Amazon, PR, influencers and partnerships
• Prioritize marketing activity based on commercial opportunities
• Turn business priorities into clear, actionable marketing plans
• Ensure launch plans are aligned across Sales, Ecommerce and Operations

Agency Leadership

You’ll be the day‑to‑day lead for all US agencies, including PR, Influencer, Paid Media, CRM, Retail Marketing and Experiential/Event partners.

• Responsibilities include:
• Writing clear briefs
• Setting KPIs
• Reviewing creative and giving structured feedback
• Managing timelines
• Holding agencies accountable for delivery
• Keeping activity on budget

Global Brand and Creative Collaboration

You’ll be the main link between the US business and the Global Brand team.

• Responsibilities include:
• Writing high\-quality creative briefs
• Translate US commercial opportunities into campaign requests
• Sharing local market insight to shape global planning
• Reviewing creative concepts with US stakeholders
• Making sure assets meet retailer and channel requirements
• Coordinating localization when needed

Campaign Execution

You will coordinate execution across Retail, Ecommerce, Amazon, DTC, PR, Influencer, Events and Education

to make sure launches are on time, on budget and consitent across every touchpoint.

Commercial Partnership

Work closely with the US GM, Sales, Ecommerce and Operations to spot commercial opportunities and turn them into effective marketing activity.

• Support:
• Retailer launches
• Promotional periods
• Hero product campaigns
• Partnerships
• Seasonal moments

Performance and Insights

• Track campaign performance across sales, traffic, earned media, engagement and ROI
• Identify learnings and share them with agencies and the Global Brand team
• Recommend improvements for future campaigns

Ways of Working\-

• Champion efficient marketing processes
• Improve briefing quality
• Drive stronger agency performance
• Use AI tools to speed up planning and content development
• Make sure all activity follows global brand guidelines

Success Measures\-

• Quality of agency output
• Quality of briefs submitted to Global Brand
• On‑time campaign delivery
• Commercial support for key accounts
• Marketing ROI
• Retailer satisfaction
• Cross‑functional collaboration
• Consistent execution of the Grown Alchemist brand

Ideal Experience\-

• 7\+ years in beauty, wellness or premium consumer brands
• Experience managing multiple external agencies
• Strong campaign planning and project management skills
• Excellent briefing and communication skills
• Experience working within a global brand structure
• Commercial understanding of retail, DTC and Amazon
• Highly organized with strong stakeholder management
• Comfortable working independently in a fast‑paced environment

Pay: $80\.00 \- $100\.00 per hour

Work Location: In person