Fractional Chief Marketing Officer, Government & Justice Services

Fractional Chief Marketing Officer Government & Justice Services (Authority-Driven)

Type: Fractional / Contract
Time: 10–20 hours per week
Location: Remote (U.S. preferred)
Compensation: $90–$125/hour, based on experience and existing government relationships
Initial Term: 6 months (with potential to extend or expand)

About Advanced Kiosks

Advanced Kiosks provides frontline automation solutions for government and justice services, including law enforcement, courts, and county agencies.

We work in environments where:

• Trust matters more than tactics
• Risk aversion is real
• Digital-only solutions fail large segments of the public
• Authority and proof outweigh marketing volume

This is not SaaS growth marketing.
This is government and justice-sector marketing, built on credibility, relationships, and restraint.

Reporting & Decision Authority

This role reports directly to the President.
The President has personally led the company’s market strategy, positioning, and authority-building to date. This role exists to take day-to-day marketing leadership and execution oversight off the President’s plate — not to replace executive ownership of strategy. Success in this role requires close collaboration, trust, and alignment with the President.

The Role

We are seeking a Fractional Chief Marketing Officer to take ownership of marketing strategy, authority positioning, and execution discipline across government and justice verticals.

This role replaces the President’s day-to-day involvement in marketing leadership.

We are explicitly looking for someone who has already done this — not someone who wants to learn it.

What You Will Own1. Narrative & Positioning (Authority-First)

• Own and refine the company’s core narrative around frontline automation across justice services
• Ensure consistency across:
• Website
• Brochures
• Emails
• Press
• Trade shows
• Partner materials
• Decide what *not* to say as often as what to say

2. Authority & Relationship-Driven Marketing

This role values relationships as much as output.

You should bring an existing network that includes some combination of:

• Government associations
• Conference organizers
• Editors / journalists in government or justice publications
• GovCon partners or systems integrators
• County IT or administrative leaders

You will use these relationships to:

• Open doors
• Secure meetings at conferences
• Enable partner conversations
• Validate messaging before major investments
• Strengthen Advanced Kiosks’ credibility in the ecosystem

3. Trade Show & Conference Strategy

• Decide why we attend shows, not just whether we attend
• Define posture (meetings, partnerships, authority — not badge scanning)
• Help secure meetings, introductions, and speaking opportunities
• Eliminate low-ROI show participation

4. Proof Governance

• Decide which case studies, deployments, and videos lead
• Eliminate weak or redundant materials
• Maintain proof hubs for:
• Law enforcement
• Courts
• Counties / government services

5. Marketing Discipline & Quality Control

• Review and approve externally facing marketing materials
• Enforce a plainspoken, slightly opinionated, government-appropriate tone
• Prevent marketing noise, overproduction, and vanity output

You are empowered to say:

“We are not publishing this.”

6. Sales Alignment

• Work closely with sales leadership
• Ensure marketing supports real sales motion, not theoretical funnels
• Maintain a high bar for marketing-qualified leads (engagement-based, not activity-based)
• Support meetings and pipeline quality, not lead volume

7. Execution Oversight (Not Doing Everything)

• Guide and review work from internal team members and vendors
• Set priorities, timelines, and expectations
• Own the marketing side of the execution calendar

This is a leadership role, not an individual contributor role. This role is not for candidates seeking independent ownership of company strategy or brand without executive collaboration. This role exists to remove day-to-day marketing leadership from the President so they can focus on executive priorities

Experience Requirements (Non-Negotiable)

• Direct experience marketing to government or justice-sector organizations
• Prior responsibility for marketing leadership, not just execution
• Familiarity with:
• Law enforcement
• Courts
• Counties or government IT environments
• Comfort operating in long sales cycles and high-trust environments

If you have not marketed to government before, this role is not a fit.

Compensation Philosophy

Compensation is based on depth of experience and existing government relationships:

• $120–$125/hr: Deep government experience + active Rolodex
• $90–$105/hr: Proven government marketer with limited network but strong judgment

We are paying for authority, judgment, and access — not task execution.

Engagement Expectations

• Initial commitment: 6 months
• Time: 10–20 hours per week
• Primary goal: Clean up, align, and professionalize marketing so it runs with discipline and minimal executive intervention
• This role may evolve into a longer-term or expanded engagement based on fit and results

How Success Will Be Measured

• Marketing becomes clearer, tighter, and more consistent
• Fewer assets, higher quality
• Sales reports stronger alignment and better conversations
• Trade show participation becomes intentional and productive
• President is no longer acting as de facto CMO

Important Note

This role is not for:

• SaaS growth marketers
• Campaign-driven marketers
• Social media or content specialists
• Candidates who want to “learn government marketing”

We are looking for someone who already belongs in this ecosystem.

Job Type: Part-time

Pay: $90.00 - $130.00 per hour

Expected hours: 10 – 20 per week

Application Question(s):

• 1. Describe your experience marketing directly to government or justice-sector organizations.
• 2. What relationships or ecosystem access do you already bring into government or justice markets?
• 3. Tell us about a marketing initiative you stopped, killed, or refused to ship in a government or regulated environment. Explain:

What it was

Why it would not work

How you handled internal pressure

• 4. How do you personally decide whether a trade show or conference is worth attending when the goal is authority and access, not lead volume? Walk us through your thinking.
• 5. In your own words, explain the difference between proof and explanation in government marketing — and how you balance the two.
• 6. This role reports directly to the President, who has personally led market strategy to date.

How do you typically work with founders or presidents who retain strategic ownership but need day-to-day marketing leadership off their plate?

• 7. Why are you personally interested in government or justice-sector work, as opposed to faster-moving commercial markets?

Work Location: Remote