About This Role
Job description:
KC is an emerging NYC wellness café and consumer brand built around coffee, matcha and community.
We’re creating a modern gathering place around rituals people already love — great coffee, matcha and tea — with optional functional wellness ingredients such as protein, collagen, magnesium and other additions.
But KC is intended to be more than a place to get a drink. We want to build a community around wellness, connection and discovery through events, collaborations, creators, local partnerships and experiences that give people a reason to come back beyond the product itself.
Our ambition goes beyond one café. We want to build a culturally relevant wellness and lifestyle brand that can expand across New York and ultimately nationally.
Application link:
https://forms.gle/Sa193YdmfWTTvCJ2A
Responsibilities:
We’re looking for a senior, hands\-on Fractional Head of Brand \& Growth to help us shape and execute the launch.
The role will help lead:
Brand strategy \& storytelling
Social media \& content
Influencer / creator marketing
Community \& partnerships
Events / guerrilla marketing
Local growth and launch execution
We’re especially interested in people with relevant consumer\-brand experience across wellness, beauty, food \& beverage, fitness, fashion, hospitality or lifestyle.
This is not primarily a social media management role. We’re looking for someone who combines strong brand instincts with hands\-on execution.
The initial engagement is approximately 8–10 weeks, with the possibility of continuing as the brand grows.
Some in\-person availability in Manhattan will be required during the launch period.
Compensation:
Negotiable
Work Location: Hybrid remote in Manhattan, NY 10011